Taken straight from Sky Media's listing information this piece of research specifically outlines the main types of shows on the channel, the type of characteristics the average viewer who watches and the estimated age range. The shortest piece of research which will no doubt be the most important. Funnily enough, even though the show is described a programme for men it's slightly more popular audience is with women.
DMAX, +1 and +2
Genre: Entertainment
EPG Location: 144, 145 and 155
In A Nutshell
DMAX is the channel where men are entertained by enjoyable, engaging, straight-up shows. It's the channel where characters lead the programmes, whether they're expert mechanics, adventurers, tattoo artists or just all round impressive guys.
Defining Programmes
Miami Ink - LA Ink - Airwolf - NYPD Blue - London's Burning - Lisa Williams - Mythbusters - My Shocking Story - Monkey Business.
Audience
DMAX attracts a slightly more female audience - 54%
DMAX is popular amongst 16-34's
DMAX has a monthly reach of 3.5m individuals
SkyView Insights
DMAX viewers are more likely to...
Be owners of technology inlcuding a PC, Apple Mac, XBox or Sony Playstation
Enjoy a bit of DIY
Like listening to music
Like to keep fit / go to the gym
http://www.skymedia.co.uk/Channels/entertainment/dmax.aspx
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