Here is an image of the current DMAX logo. The logo itself carries an almost forced modern look. This type of font with filled in counters is pretty typical of a style we can look at say 'thats modern'. Although for me I don't really think this is the case. With a modern based font you could say that this ticks the first box in communicating to a modern audience.
For me though, the font itself just far to harsh in terms of edges etc. The weight also feels a little too heavy like it's just been drawn over a regular font rather than been designed to be that way and the 'M' and the 'X' just don't sit right.
The 3D aspect of this also feels a little weak. The colour isn't exactly jumping out and the composition and the design as a whole just feels rushed thrown together within the hour.
A quick investigation shows the possibility that this logo is based over Arial Black. I've nothing against a font that's bold and striking but for me, this just isnt working and I'll hopefully be able to understand why a little better throughout my research.
dmax logo is awesome
ReplyDeletemake it better