The third brief I'm looking at is a subsidary of the Discovery channel, DMAX.
DMAX is a TV channel in the UK and Ireland. Discovery announced on 22 November 2007, that they would launch a version of DMAX in the UK and Ireland market on 8 January 2008 after its initial success in Germany.
In addition, the timeshift service DMAX +1 has also been available on Sky since the launch. A two hour timeshift channel named DMAX +2 launched on Sky on 1 April 2008.
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