Thursday, 13 October 2011

Primary Resarch - In Stores Toy's 'R' Us

Toy's 'R' Us

It seems a little off topic photographing a toy store for evidence but I'm getting so caught up in the idea of having things slightly raised off walls to get that nice shadowing 3D effect and I wanted to see what was happening here. I was hoping to see lots of bright interesting forms of signage and advertisement withing the store and I wasn't disappointed.

I previously blogged some images of the Disney Pixar's 'Cars' stand which really appealed to me but in this visit I tried to capture as much as I could.

Photobucket

Photobucket

Photobucket

Photobucket

It really is hard to transpire on photograph how huge this is but just look at the size of the toys compared to this. It's massive and looks great. Not going to talk about it again because I've done that in a previous post but what I didn't pick up on before was the plastic sheet with Disney Pixar printed onto it. So where not just working with cards now. Effective because of the lighting shining around the POS, helps give this feature a nice glossy finish.

Photobucket

Photobucket

Photobucket

Photobucket

Photobucket

Photobucket

Photobucket

Photobucket



I don't want this post to make my research look like it's in any way getting confused. I know I'm working on household furnishing stores but what's true about this brief is that I'm also heavily touching on signage, and Toys R Us offers a wide range of material for me to look at and pretty much get inspiration from. Always enjoy looking around these kinda places in general as it brings back memories of Christmas and everything great that comes with that, but in all I got a good bit of research, just need to continue this, look around a few more places and continue with the design process!

No comments:

Post a Comment