The other day I took a trip down to IKEA to check out what kind of work was being produced to dress their store. What I found was that the store has a heavy use of signage throughout. This can include bright attractive wall length signs to small little cut outs hanging from shelves and products. Anyway, I've taken some photo's so I don't have to tell the thousand words myself and I've written a small caption for some that interests me.
Vinyl cut text, nice and big on the wall. Can be seen at a great distance thanks to the type and just works more effectively as it's incorporated into the scene much better than using posters or extra signage.
Really like this. Without even having a member of staff their, this little speech bubble adds tips to the customer in this clever little cut out.
Theme of the signage that runs about each isle. A little boring but the colour is keyed to that of the sight map and I think this is the only real use of this shade of blue throughout so it's definitely distinctive.
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The large 'NEW' signs
What I think IKEA really achieves well in store is that everything's a done a little different. In my opinion, much better than others. I'm getting a little bored now of looking at A format posters and signage and it seem so is the store. Everything appears to be better thought out and much more workable and interactive to the store layout and products than just an A1 sheet plastered to a wall. The vinyl cuts and the little speech bubbles are something I'm going to take on board most from the visit. It's really simple and works great, possibly something to keep in mind.
What I'm mostly picking up on is my interest to experiment with raising off layers in my images and helping the design pop and look more modern rather than printing posters. Definitely more relevant to do this in store as you have the space.
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