Wednesday, 7 December 2011

Ways of Promoting the Brand - Possible Pro' Range

Advertisement space within a relevant magazine in terms of target market. Forms such as page spreads or coupons/give aways to promote people trying the drink.

Calendars for work and home environments would keep the brand in the viewers head all year around. Could include illustration work or drink ideas to suit that particular month.

Serving trays for bars and clubs could be used as a way of placing the brand around a bar for the night life side of the drink?

Coasters to match design of tray?

Poster promotion with a clear and simple message. "Dump the Lumps" taken from Feel Good webpage is strong but I don't want to market a healthy drink along side the word, dump.

Cardboard cutouts for the edge of bars and pubs.

Drinks Carrier for sharing?

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