Bigger Bottle for sharing which suggests socialising, getting together with friends and enjoying around the home. Generally drinking the beverage with a focus on togetherness. This concept is generally seen throughout everything with the idea of having fun and entertaining with the drink or product.
More relevantly seen with the coca cola advertising strategy. Sharing the product is seen as an exciting way of socialising with friends that is marketed in such a way that it is seen to be enjoyable all year round, at any occasion.
The main focus that Feel Good are driving is the healthy side of drinks. As a premium drink however is something that's commendable or expected by the user.
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