Been looking into the brand to see if DC's a good start for my breifs. Found out some pretty cool things, DC is a subsidiary of Quiksilver and was only founded in 93' by Damon Way and Ken Block. Ken Block's extreme rally stunts and DC promotion videos are extremely popular recieving over 40 million views each but I never knew he was one of the founding members.
DC is now one of the most popular brands availble in the extreme sports scene along side QS, Ripcurl, Oneil and Vans.
What I'm mostly looking into at the moment is the Genre in general. I know for a fact this is what i NEED to be working on. I love the style, love the scene and I feel like it's an area as I meant to be in. I could never be a designer working with serious corporate media. I want to be in a fun exciting genre, colourful and all about the enjoyment of design.
One of DC's Publicity Videos
This method of advertising is amazing. Shown on TV but 35million hits on youtube? And at the end of the video it gets people talking an gets people directed to the site. Now I don't think as a designer I would be able to set a brief to create the next publicity stunt for DC. The stunt is based on the skill of one of it's founding members. I need to find a way to possibly work with it because my opinion at the moment is that making posters will pretty much achieve nothing.
What I could do with doing is possibly overlooking how well instore is handled. Maybe theres some possibilities withing that area.
REVISIT 14 SEP
History Of DC from Co Founder Ken Block
I was wanting to make something for DC but after watching this video, its inspiring. Why make something for an existing brand, why not make my own brand? Clothing I want to wear, just like DC's story.
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